According to a 2013 report from the Ellen MacArthur Foundation (available here), globally 207 million tons of packaging (worth $384 billion) cover consumer goods annually.
A New Paradigm
In the introduction, the report’s authors write that “A new term has emerged in recent years to describe our modern era—the Anthropocene. It rightly implies that in this age humans became the dominant force shaping our physical environment. It is evident that an economy that extracts resources at increasing rates without consideration for the environment in which it operates, without consideration for our natural planetary boundaries, cannot continue indefinitely. In a world of soon to be 9 billion consumers who are actively buying manufactured goods, this approach will hamper companies and undermine economies. We need a new way of doing business.
A Brighter Future
The concept of a circular economy promises a way out. Here products do not quickly become waste, but are reused to extract their maximum value before safely and productively returning to the biosphere. Most importantly for business leaders, such an economy can deliver growth. Innovative product designers and business leaders are already venturing into this space.”
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